在门店体验层面，星巴克继续强化「从花田到舌尖」的主题叙事。深圳深业上城 3F 的玫瑰主题旗舰店以玫瑰花墙、玫瑰「传送门」等装置打造沉浸式空间，全国活动店也将以场景化方式呈现玫瑰主题。
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By the Renaissance, writers such as Shakespeare were talking of "star-crossed lovers", couples bound together by an overwhelming connection yet pulled apart by family, fortune or fate, as if the universe itself both wrote their love story and barred them from a happy ending.